Specifically focus on the following:-
a) What is a strategic alliance in B2B world? What are the types of such alliances?
b) Relationship between partner characteristics and formation of strategic alliances.
c) Industry and other characteristics that encourage firms to partner on a long-term basis.
d) describe three examples of such successful alliances.
e) List out the key differences between the successful and failed strategic alliances.
Guidelines for the contents in the report:-
1) A Precise Synopsis of the contents of the report (1 page)
2) A brief introduction of the report (1 page)
3) Describe and discuss the literature published on the topic over the last ten/fifteen years (6 pages)
4) Major emergent issues in the topic. Describe them. What directions these issues are heading for ? (1 page)
5) Conclusion of the paper (1 page)