Toyota Scion case in Chapter 4. Identify all advertising actions and relate them to the methods described in this chapter

DQ Question 1:



Reread the Toyota Scion case in Chapter 4. Identify all advertising actions and relate them to the methods described in this chapter. Also, identify all activities that can be considered market research. In addition our first question, focus your discussion on what can increase loyalty. Businesses need repeat customers to maintain their overall financial health. It is well speculated that it takes 5 times as many resources to get a new customer than it takes to maintain an existing one. What are some of the things that were used to maintain a loyal customer base?

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