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Reflexive evaluation

Category: Essay Writing

Rationale: Throughout this module you will be working as part of a larger group of students. The self-evaluation is an opportunity to think about what you specifically have learned throughout the course —the skills you’ve acquired, the exercises you’ve conducted, the problems you’ve faced, etc.— and how this learning has contributed to your personal and professional development. Your self-evaluation should show your ability to analyse your own performance and abilities, and to capitalise on that knowledge to improve your future learning.
Brief: It is not enough to have an experience to learn from it. For this assessment, you will write a 1000-word reflection on your learning experience in this module. You will have to make decisions about what aspects of the module to write about, and how best to describe what was their outcome for your development. This means that you should explicitly show how the ideas and events you discuss are relevant to your personal interests and to the professional career you intend to undertake. You should not simply review concepts and skills that you acquired or honed in this module, but explain what made them meaningful for your own learning, what you would improve another time, and what progress you have made against your initial expectations for the module. You can, for example, discuss the challenges that working with your group presented, and what you and the other group members did to handle them. In a nutshell, you should try to critically review not only what you have learned, but also how you have learned it and what this has taught you about your own learning skills.
Advice: A self-reflection is not an opportunity to boast. You will need to show that you have analysed specific experiences and can bring your critical reflection to bear on what you have learnt about yourself and your ability to be effective in a learning situation. A good reflection answers questions such as: what was good and bad about the experience of taking this module? What about it attracted your interest, and why? What general conclusions can you draw from these experiences, for example in terms of your own specific, unique, personal development? What would you do differently in this type of situation next time? What steps are you going to take on the basis of what you have learnt?

Suggested reading
The following books develop on the themes we will cover in class. These texts cannot substitute for the set readings, but they can be useful if you want to explore a topic further. You are welcome to look for other relevant texts on your own initiative— and in fact, some of your assignments will require you to do so!
Introductions to communication studies
• •Ellis, R. & McClintock, A. (1994). If You Take My Meaning: Theory and Practice in Human Communication (2nd ed.). London: Edward Arnold.
• •Hartley, J. (2011). Communication, cultural and media studies: the key
concepts. Abingdon & New York: Routledge.
• •Windahl, S., Signitzer, B., & Olson, J. T. (2009). Using communication
theory: an introduction to planned communication. London & Thousand Oaks, CA: Sage.
Overviews of communication theories
• •Littlejohn, S. W. & Foss, K. A. (2008). Theories of Human Communication (9th ed.). Belmont, CA: Thompson.
• •Mattelart, A., & Mattelart, M. (1998). Theories of communication: A short introduction. London: Sage.
Communication and culture
• •Carbaugh, D. (2005). Cultures in conversation. Mahwah, NJ: Lawrence Erlbaum.
• •Gudykunst, W. B. (2003). Cross-cultural and intercultural communication. Thousand Oaks, CA: Sage.
• •Kress, G. (1988). Communication and culture: an introduction. Kensington, NSW: New South Wales University.
• •Schirato, T., & Yell, S. (2000). Communication and culture: an introduction. London & Thousand Oaks, CA: Sage.
Semiotics
• •Chandler, D. G. J. (2007). Semiotics: the basics. London: Routledge.
• •Danesi, M. (1999). Of cigarettes, high heels and other interesting things:
an introduction to semiotics. London: Macmillan.
• •Kress, G. R. (2010). Multimodality : a social semiotic approach to
contemporary communication. London & New York: Routledge. Literacy
• •Baran, S. J. (2004). Introduction to mass communication: media literacy and culture. Boston, MA: McGraw-Hill.
• •Barton, D. (2006). Literacy: an introduction to the ecology of written language. Oxford: Blackwell.
• •Kress, G. R. (1996). Before writing: rethinking the paths to literacy. New York: Routledge.
Communication and its socio-economic context
•Mosco, V. (2009). The political economy of communication. London & Thousand Oaks, CA: Sage.
Specific forms of communication
• •Stenström, A.-B. (1994). An introduction to spoken interaction. London & New York: Longman.
• •Sturken, M., & Cartwright, L. (2005). Practices of looking: an introduction to visual culture. New York: Oxford University Press.