Real Estate Strategy

You are required to prepare and submit this stage of the coursework individually.

Remit

You are required to select an organisation sector (a), (b), (c), (d) or (e) as undernoted:

Local authority/government e.g. City of Edinburgh Council or:

•                    Central/ national government e.g. Defence Estates, or:

•                    Charity and not-for-profit organisations e.g. Oxfam or:

•                                            Private sector/corporate business sectors as specified in Financial Times:

Aerospace and Defence	Automobiles and parts	Banks
Beverages	Chemicals	Diversified industrials
Electricity	Electronic and electrical equipment	Engineering and machinery
Food and drug retailers	Food producers and processors	Forestry and papers
General retailers	Health	Household goods and textiles
Information technology hardware	Leisure and hotels	Mining
Oil and gas	Personal care	Software and computer services
Steel and other metals	Transport	Utilities

NB:  you should not select real estate or construction sectors.

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You individually, are required to submit a written report encompassing the following:

•        Select a sector and organisation for analysis. For example:  oil and gas/BP.

•        Carry out a detailed analysis of your chosen organisation including annual accounts, supplementary documentation and web site. Aspects of capital and recurring costs, and capital values rental income should be explored.

•        Provide an overview of the significance of real estate to the sector your chosen organisation is within. i.e (a), (b), (c), (d).

•         Identify what real estate strategy or model can be applied to your organisation. Drawing from the strategy or model adopted, provide a critical commentary on the likely benefits and problems/dis-advantages in the implementation of such a model. You may want to ask questions like: What property content does the organisation have? Is property critical or a factor that can be substituted/out-sourced.

This stage of the coursework is designed so that students will be provided with the required knowledge on a week by week basis.

Submission

•        You should submit a duplex  A4 report addressing points 1 to 4 above, amounting to no more than 2,500 words excluding relevant appendices should be submitted in hand copy and via turnitin on Vision. This portion of the work is worth 70% of the overall course mark.

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