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Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar
Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar: it is about research to identify target markets in which you can brand a product and create a competitive advantage. Do you agree with this statement? Support your position. 

Atleast one reference from kotler & Keller 14th edition Book.

Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar

Marketing is the same regardless of whether it is for a service/good or e-commerce/brick-and-mortar: it is about research to identify target markets in which you can brand a product and create a competitive advantage. Do you agree with this statement? Support your position. 
Atleast one reference from kotler & Keller 14th edition Book.