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Avoid the Hustle

Marketing

Category: Marketing

Chapter 12- Self- concept and Lifestyle
1. Visit SBI’s VALS website (www.strategicbusinessinsights.com). Complete the survey for yourself. Is your classification and the behaviors associated with it accurate? If not, then what-in your opinion- could be a reason why it’s not? (3 marks)
(n. b) the site will not send you your profile report on your email. You need to either print your report for further use, or take a screen shot to be able to hand over a copy of your profile with your comments on a separate paper
Chapter 13- Situational influences
2. Visit two coffee shops in your area. Describe how the serviscapes differ across the shops. Why do you think these differences exist? (4 marks)

3. Describe the consumption rituals your family has associated with three ritual situations from your own culture. (3 marks)