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Category: Marketing

For this assignment, you are required to investigate the sustainability policies and practices of your local council, i.e. the one based in your home area, whether this be in the UK, the wider EU or any other country that you are from. Your report will take the following form:

A brief introduction about the size, nature and scope of your local council, and its overall budget as well as its budget for eco and sustainability or conservation policies
A detailed review of the sustainability policies and practices that your council is engaged in
A primary research study amongst people you know who live in the council’s geographical rea, to find out what their opinions are about current services, and how they can be improved. This research will probably take the form of a questionnaire and focus groups or interviews.
Reference to models of theories that help you to analyse the current and future ways in which your council develops and markets its sustainability practices
Strategies and recommendations for future action and the development of sustainability policies, including ideas concerning the way in which the council should promote these services through marketing communications and PR.