TITLE OF BOOK IS: MKTG Principles of Marketing; Student edition 8
NWU – Principles of Management
Learning Activity #4: Leadership
This learning activity is designed to give you added exposure to
and benefit from exploring ideas beyond the textbook.
This assignment relates to the following course learning outcomes:
By the end of this course, Northwood University wants students to:
1. Explain the major underlying theories and principles of Management
2. Explain the various terms and phrases principal to the discipline, including the major management functions: planning, leading, organizing and controlling and their importance to organizations.
3. Understand the different functional areas and the significance of Operations Management in organizations.
4. Explain the origins and evolution of Management thought, established theories and analytical models of motivation, group dynamics, emotional intelligence and leadership.
5. Understand the fundamental theories and models of decision making, and how cultural differences impact decision making and leadership styles across the world
6. Understand the process of planning and goal setting in an organizational context, and their significance
7. Compare and contrast the role of leadership, leadership styles, and the characteristics for becoming an effective leader
8. Understand the concepts of ethics and social responsibility and their importance in a global business environment
9. Apply classroom learning to the real world of business to demonstrate an awareness of the challenges inherent in a diverse global environme
10. Understand the fundamentals of the strategic planning process and its importance
And may relate to the NWU Code of Ethics:
The community of students, faculty, and staff of Northwood University affirms this code of ethics as the behaviors that advance our shared values.
Freedom: We will exercise personal freedom while insuring others be immune from arbitrary interference on account of condition or circumstance, insuring that freedom will be constrained only by our responsibility for its consequences.
Respect: We will treat all others with consideration for their circumstances and with thoughtful regard for their value as human beings.
Empathy: We will endeavor to understand the feelings, thoughts and notions of others in order that compassion and fairness of our actions may result.
Spirituality: We will seek the spiritual development necessary for our happiness and growth and encourage an environment that supports this growth for all.
Honesty: We will embrace truthfulness, fairness, probity and demand the absence of fraud or deceit in ourselves and others with whom we act.
Achievement: We will exercise our skills to create high achievement and applaud the high achievement of others.
Integrity: In all our actions, we shall be guided by a code of behavior which reflects our values, unimpeded by circumstance, personal gain, public pressure or private temptation.
Responsibility: We will be accountable for the care and welfare of others and responsible for the intended and unintended consequences of our actions.
There are many theories of leadership, as you’ve seen in chapter 14 of your textbook. One cannot hope to be a good manager and not try to develop one’s leadership skills. One of the major questions your textbook asks is: If there are many ways to be a leader, which one would describe me best? We will ponder that question and also take a look at how you might fare as a Servant Leader.
Make sure you have read Chapter 14 and the different leadership theories and styles. Answer question #1. Set it aside. Go to
and click on “TAKE THE QUIZ NOW”. Take the quiz with YOURSELF in mind.
When the question says, “Does the individual do such and such,” the individual is you. There is an option on the next page for directions if you desire or need them. At the end of the assessment, click on “Show Results Now”. Keep that page open as you will need to go back to it.
Answer questions 2 – 6 based on your taking of the Servant Leadership Assessment.
Questions to copy and paste into your paper. Answer each below the question:
1. If there are many ways to be a leader, which one would describe me (you) best?
2. What is your Servant Leadership Score? Copy and paste your results into the space below this question.
3. Does this score meet with your hopes or expectations? What does it mean to you? Does it surprise you? Explain.
4. What is the most important or surprising thing you’ve discovered about Servant Leadership?
5. Based on your score and your answer to #3, what is your Leadership Development Plan? Can you identify one or two things you can do to strengthen your growth as a leader?
6. Is there anything else you’d like to add?
Technical Guidelines and Format Instructions:
• Not less than two, not more than three full pages double-spaced. This does not count the space taken by the questions. You must have two full pages of your own text.
• 12-point font of Arial or Times New Roman
• One-inch margins, double space, indent paragraphs (not block paragraphs like this document). No matter what the questions may be set at, make sure your own text under each question is set at one inch.
• No extra line space between paragraphs (this is a formatting issue and is very important; the default on your computer is most likely wrong; get help changing it if you need to. See
document posted under Course Documents: How to Avoid Extra Line Spaces.
• No cover page or abstract for this paper
• Name, date, and course title in upper right hand corner, single spaced.
• Pay attention to sentence structure, grammar, punctuation, spelling, etc. These all count in your score.
• Correct APA style citations and reference page will be necessary for this paper if you use information to support or explain your position or thinking, which you should.
Follow instructions carefully and proof carefully. All aspects of your writing will be counted toward your score. Your score will reflect the depth and breadth with which you considered and discussed the topic as well as the quality of your writing in terms of following content and format instructions, grammar, mechanics, sentence structure, organization, and inventiveness and originality of thought.
DUE: As listed on schedule.
Submit as an attachment of a Word (.doc) document.
TITLE OF BOOK IS: MKTG Principles of Marketing Student edition 8