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Avoid the Hustle

How can an already existing business organisation change its culture to one which encourages more innovative and entrepreneurial behaviour?

Category: Marketing

ENTREPRENEURS AND ENTREPRENEURSHIP

Paper details

(1) How can an already existing business organisation change its culture to one which encourages more innovative and entrepreneurial behaviour?

(2) Why is franchising increasingly being used by franchisees as a form of business start-up?

(3) Critically analyse why a business can fail during the early stages of operation in a context you are familiar with.

(4) Critically evaluate the claim that ‘a business is more likely to succeed if it is started by a team of good friends’.