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Health of the Family Business Consultant Report: Estee Lauder

Category: Business

You are an external Business Consultant (perhaps from KPMG or McKinsey) brought in by the Board of Directors of the Family Business to review the current strategy/strategic plan and to put forward a ‘Health of the Family Business’ Consultant’s Report on the basis of your independent, objective and professional opinion about how the Family Business is performing right now, i.e., what is working well; what requires a change in strategy and, possibly, what now needs to be abandoned because it’s not working.
Therefore, you are required to;
• Identify and discuss the criteria that academics and others use to assess the relative success of a family business.
• Discuss and justify how well your family business, or one with which you are familiar, matches up to two of these criteria.