FACTORS THAT INFLUENCES GEN Y TO PURCHASE ONLINE IN MALAYSIA
You are required to submit a research proposal. The content of the document produced by each student is required to cover the specific areas and to be within specific maximum word lengths (marks allocation and word lengths in brackets) as follows:
1. Title and Introduction: Form a clear title of a proposed research. Outline the background of the industry and/or company to be researched as well as the problem or issue identified for research. [10 mark/600 words]
2. Explain the Significance of and rationale for the proposed research.
[5 marks/100 words]
3. Research Questions: Construct the research questions to be answered in the proposed research. [5 marks/100 words]
4. Research Objectives and Framework: State SMART research objectives to achieve your proposed research questions. Construct a proposed research model or conceptual framework to achieve the research objectives. [10 marks/100 words.
5. Literature Review: Using cited literature and other evidence sources, write your own critical review to complete a discussion of the contribution and discoveries made to extend your understanding of the research problem/issue. Make conclusions about the value of the literature review to your research topic and associated research questions.
[35 marks/2,000 words]
6. Research Methodology and Design: Propose a relevant research design with detailed explanation of research methods, sampling and sample size, data types and sources of information and data collection methods. [15 marks /800 words]
7. Ethical Considerations: Identify potential ethical challenges involved and initiatives proposed to prevent breach of research ethics. [5 marks /100 words]
8. Expected Outcomes: State the expected outcomes from the research proposal.
[5 marks/100 words]
9. Timeline and Gantt Chart: Construct a Gantt Chart in weeks that includes the stages and milestones of the research tasks and their respective time allocations.
[5 marks / 100 words]
10. References (protocols & formatting): Using the Harvard referencing system throughout, provide references and evidence sources and use appropriate academic protocol for the proposal. [5 marks]
• The submission of your work for assessment should be organised and clearly structured in a report format as outlined in 1. to 10. above.
• Maximum word length allowed is 4000 words, which includes sections 1. to 9. in the report. The word count excludes section 10.0.
• This assignment is worth 100% of the final assessment of the module.
• Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing of 1.5.
• The Harvard Style of Referencing system is COMPULSORY.
• Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.
• Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire semester. If found to have breached the regulation for the second time, you will be asked to leave the course.
• Plagiarism involves taking someone else’s words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously. Take care of your work and keep it safe. Don’t leave it lying around where your classmates can find it.
Malaysian Qualifications Agency Learning Outcomes
Module Learning Outcomes:
• Demonstrate the skills necessary to assess and interpret existing research as a prelude to carrying out further investigation and the knowledge and understanding of range of research designs and their appropriate utilization.
• Conceptualise a problem; formulate hypotheses and objectives; design a research strategy, collecting, analyzing, and interpreting both quantitative and qualitative data, including commonly encountered statistical procedures.
• Understand the theoretical principles underlying inferential and descriptive statistics.
• Integrate the findings of existing research to ask a new research question.
• Engage in critical thinking when reading and comprehending research articles.
• Choose the most appropriate statistical analyses, interpret results, and write up the results accurately and completely.
Notes on Plagiarism & Harvard Referencing
Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalised in assignment marking.
Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student’s own work. Examples of plagiarism are:
• the verbatim copying of another person’s work without acknowledgement
• the close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement
• the unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own.
Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism if the absence of quotation marks implies that the phraseology is the student’s own.
Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.
The structure of a citation under the Harvard referencing system is the author’s surname, year of publication, and page number or range, in parentheses, as illustrated in the Smith example near the top of this article.
• The page number or page range is omitted if the entire work is cited. The author’s surname is omitted if it appears in the text. Thus we may say: “Jones (2001) revolutionized the field of trauma surgery.”
• Two or three authors are cited using “and” or “&”: (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al. 1992).
• An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx  1967, p. 90).
• If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b.
• A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period, but a citation for an entire block quote immediately follows the period at the end of the block since the citation is not an actual part of the quotation itself.
• Complete citations are provided in alphabetical order in a section following the text, usually designated as “Works cited” or “References.” The difference between a “works cited” or “references” list and a bibliography is that a bibliography may include works not directly cited in the text.
• All citations are in the same font as the main text.
Examples of book references are:
• Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland Research Foundation.
• Smith, J. (2005b). Harvard Referencing. London: Jolly Good Publishing.
In giving the city of publication, an internationally well-known city (such as London, The Hague, or New York) is referenced as the city alone. If the city is not internationally well known, the country (or state and country if in the U.S.) are given.
An example of a journal reference:
• Smith, John Maynard. “The origin of altruism,” Nature 393, 1998, pp. 639–40.
An example of a newspaper reference:
• Bowcott, Owen. “Street Protest”, The Guardian, October 18, 2005, accessed February 7, 2006.