Explain the nature of intermediaries in the Hospitality industry.
You are the owner of a new small, 25-room hotel. You have found that it is not cost-effective to market on your own, nor do you have funds to hire a marketing company. You decide that you are going to market by using 4 different intermediaries. Complete the following:
Choose 4 intermediaries that you would use, and share the Web sites.
Explain why you chose them.
If pricing information is listed, what percentage would they take of the reservation?
Do you see any drawbacks in using intermediaries?
Please submit your assignment.
You will be graded on the following:
Grading Criteria
Adhere to deliverable length, proper grammar, and APA format.
10%
List the intermediaries.
30%
Explain why you chose them.
30%
Explain potential drawbacks.
30%