Describe the mission and vision of British Airways. Identify its short- and long-term objectives
Task 1 (LO 1: 1.1, 1.2, 1.3; LO 2: 2.1, 2.2, 2.3)
Describe the mission and vision of British Airways. Identify its short- and long-term objectives (LO 1.1). Identify the key stakeholders of BA (LO 1.2). How have the challenges mentioned below (LO 2.1, 2.2 and 2.3), impacted the various stakeholders of British Airways? How did BA respond to fulfil its responsibilities to these stakeholders? Provide suitable examples. (LO 1.3)
Discuss some challenges due to economic systems, monetary policies and fiscal environment faced by British airways in the last one decade. As a Public Limited Company, how has BA been impacted by regulatory, competition policies and legal changes in the airline industry? (LO 2.1, 2.2, 2.3)
To achieve M1, use an effective approach to study and research and have effective judgement to understand the organisational purposes of businesses.
To achieve M2 use a range of methods and techniques to the relevant sources of information to understand the nature of the national environment in which businesses operate.
To achieve D1, evaluate the validity of results through the conclusion where ideas should have been justified to Identify, with specific examples, to understand the organisational purposes of businesses.