Write a critical comparison of how a particular scientific news item is communicated within two contrasting media formats.
You might, for example, compare a newspaper feature article with a series of blog
posts, a museum exhibit with a popular science magazine article, or a radio programme
with a comedy science performance. You are free to choose whichever scientific topic
and media formats are of most interest to you, though the media formats must be from
different genres (so e.g. you can’t select two ‘print’ media to compare, or two ‘online’
media, but comparing one print medium with an online medium is fine). Using specific
evidence from within your chosen examples, and drawing on wider academic literature,
consider the three key questions that underpin this module:
• Q1: How does the medium affect what is communicated?
• Q2: Who has ownership of the content and context in each case?
• Q3: Who does the resulting information reach, and who is excluded?