Answer the following question using
Blue Ocean Strategy and Porter’s Five Force Analysis
1. A. Identify the key resources and capabilities that were critical for El Castillo developing a successful strategic advantage in the face of difficult external challenges.
B. Analyze the strategic decisions El Castillo made at each stage of the value chain – purchasing, operations, marketing, sales/distribution. Do their actions throughout align with the vision, mission and values they established in the beginning?
2. Draw a value curve for El Castillo and for a traditional hotel. Would you consider the Fabrega family a value innovator? Explain why or why not?
Total 1000 Words