You are presenting a plan to start an International Strategic alliance in the industry of your choice (using real-life example or the imaginary alliance) in 4,000 words.
Discuss one of the following aspects, using cases and academic theories to support your argument:
1. Coopetition – partnering with direct competitors
2. Inter-partner conflict management
3. How important is cultural fit?
4. Harvesting knowledge
5. Performance metrics
Present recommendations to address potential issues. Illustrate your chosen answer by referring to several alliances