An analysis of the elements in Celia's initial e-mail meeting communication that you view as appropriate or inappropriate based on the situation, concepts from your textbook, lectures, and personal experience
• An analysis of the elements in Celia's initial e-mail meeting communication that you view as appropriate or inappropriate based on the situation, concepts from your textbook, lectures, and personal experience.
• A revised version of Celia's initial e-mail meeting communication. Make sure to indicate which participants you have invited to the meeting. In addition to your revised initial e-mail communication, provide an explanation for your approach, referencing your textbooks and lectures and the reason for inviting your participants.
• An analysis of the elements in Celia's agenda that you view as appropriate or inappropriate based on the situation, concepts from your textbook, lectures, and personal experience.
• A revised version of Celia's meeting agenda. In addition to your revised agenda, provide an explanation for your approach, referencing your textbooks and lectures.
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Meeting Communication Story
Celia Project Manager Corporate Marketing / Creative Services
The company for which I work is in the business of purchasing old restaurant properties and turning them into profitable establishments under a new name. My work group is responsible for the developing a new name for each restaurant then creating a visual representation (or logo) for that name. We base our work on a restaurant profile that is supplied to us by Amanda, the Vice President of Brand Management.
The company recently purchased a restaurant in downtown Cleveland and we need to begin work on developing a new name and logo for that property. As project manager, my job was to get folks from my work group together with the Vice President of Brand Management for a meeting to kick-off the project. Those in my work group include:
Celia (That’s me — I am the Project Manager) Jamie, our Senior Designer who takes the lead on most design projects Martha, our department’s administrative assistant Fred, our Junior Designer who assists Jamie Calvin, the Senior Copywriter Ramona, our Junior Copywriter who assists Calvin Edith, our Proofreader and Quality Specialist Kristin, our Web Specialist Judith, Director of Marketing Services
My first task was to think about who should attend this first meeting as well as those who simply needed to be “in the loop” on this project (such as my boss, Judith, who oversees all of Marketing Services). One complicating factor was that the development of a name and logo for this restaurant needed to happen in a time frame much shorter than we usually enjoy. This could be a problem because we were already underway with designs for five other properties that were acquired in the past month. But, in spite of that, this show had to go on. My next task was to establish the meeting time and get word out to all participants
I couldn’t plan the meeting until I had a sense for everyone’s time availability. Knowing that Amanda, our VP of Brand Management, typically had the least-flexible schedule of all, I chose to begin with her and find out what days and times her schedule could accommodate. Usually my group can squeeze in a meeting most days so I wasn’t as worried about them.
With Amanda’s available meeting time in-hand, I decided to send out an email meeting request that hopefully everybody would see. I even marked it urgent – and put the subject line in ALL CAPS so it would get everybody’s attention. I know that the designers get so busy sometimes that they don’t look at their emails and sometimes they miss things. For that matter, Calvin was at a seminar that day and I wasn’t sure if he pickedup emails or not when he was out. Anyway, I thought that this would make the email stand out in the inbox whenever it was viewed.
Here is the email message I sent to participants: