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Avoid the Hustle

A Rotten Apple

Week 4 Discussion

“A Rotten Apple?”  Please respond to the following:

Watch the following 2013 Bloomberg’s video

Apple’s Next Products: Is a New Strategy Needed?

Duration: (4:23)

YouTube URL:

  • Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating within their market. Provide a rationale for your response.
  • For reference, review the supplemental article titled, “Competitve Strategy”, which discusses Michael Porter’s Five Forces.